Section 1: Free activities in the Burnham area

Questions 1-6: Choose the correct letter A,B, or C


Answer: C














Questions 7-10 Complete the sentences below. Write ONE WORD ONLY for each answer.

Paxton Nature Reserve

  • 7.Paxton is a good place for seeing rare    , all year round.

  • 8.This is a particularly good time for seeing certain unusual    .

  • 9.Visitors will be able to learn about    , and then collect some.

  • 10.Part of the     has been made suitable for swimming.

SECTION 2: Questions 11-20

Questions 11-15 Choose the correct letter, A, B, or C.

Changes in Barford over the last 50 years














Questions 16-20 What is planned for each of the following facilities? Choose FIVE answers from the drop down box and write the correct letter, A-G, next to Questions 16-20.


Facilities











SECTION 3: Questions 21-30

Questions 21-26. Complete the table below. Write ONE WORD ONLY for each answer.





Subject of drawing Change to be made
A
21.  
  surrounded by trees.
Add Malcolm and a
22.  
  noticing him.
People who are
23.  
  outside the forest.
Add Malcolm sitting on a tree trunk and
24.  
 .
Ice-skaters on
25.  
 covered with ice.
Add a
26.  
for each person.



Questions 27 – 30
Who is going to write each of the following parts of the report? Write the correct letter, A-D, next to Questions 27-30.

  • A. Helen only
  • B. Jeremy only
  • C. Both Helen and Jeremy
  • D. Neither Helen nor Jeremy

Parts of the report







SECTION 4: Questions 31-40: Complete the notes below. Write ONE WORD ONLY for answers of 31-40.




ETHNOGRAPHY IN BUSINESS

Ethnography: research with explores human cultures

It can be used in business:

• To investigate customer needs and 31.  
• To help companies develop new designs


Examples of ethnographic research in business


Kitchen equipment

• Researchers found that cooks could not easily see the 32.     in measuring cups.


Cell phones

• In Uganda, customers paid to use the cell phones of entrepreneurs.
• These customers wanted to check the 33.     used.


Computer companies

• There was a need to develop 34.     to improve communication between system administrators and colleagues.

Hospitals

• Nurses needed to access information about 35.     in different parts of the hospital.


Airlines

• Respondents recorded information about their 36.    while travelling.


Principles of ethnographic research in business

• The researcher does not start off with a hypothesis.
• Participants may be selected by criteria such as age, 37.    or product used.

• The participants must feel 38.     about taking part in the research.

• There is usually direct 39.     of the participants.

• The interview is guided by the participant.
• A lot of time is needed for the 40.     of data.
• Researchers look for a meaningful pattern in the data.


Location: Vadodara, Gujarat

Renuka Nair, a former banker is the founder of Panache IELTS. She was born and raised in Mumbai and did her schooling from Apostolic Carmel Convent, a school that believed in holistic education. Despite Malayalam being her mother tongue, English was her first language of education. The nuances of grammar were inculcated in her during her formative years, along with creative writing. It was while she was pursuing her Bachelor's degree that she decided to hone her vocabulary. Having completed her Masters in Mathematics and Computer Science, she started her career in Vadodara, Gujarat in NIIT, teaching C++ to Engineering students. This was followed by 15 years in the Banking Industry, during the course of which she obtained a PG diploma in Finance. Wanting to start out on her own, she quit banking in 2012 and started training professionals initially in Corporate Communications, followed by Spoken English and eventually IELTS, TOEFL, GMAT, and so on.

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